Hello.
I'm a Brand and Creative Strategist with 15 years experience across major brands and multiple categories including tech (consumer, hardware, software), entertainment (film, gaming, streaming), beverage (liquor, soft drinks), sport (Nike, Lululemon, Powerade, Portland Trailblazers), automotive (Honda/Acura), Virtual Reality/Augmented Reality (HoloLens), CPG (Old Spice, Oreo, Velveeta) and travel (cruise, country and state).
My favorite thing is taking business goals, consumer insights, category dynamics, cultural trends, and competitive factors—everything that shapes a brand or product—and distilling them into a concise, refreshingly provocative idea that connects them all, inspiring creatives, audiences, and stakeholders.
